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Expect More Growth for Eco-Beauty Products

NPD Report sees opportunities for even more expansion.

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By: TOM BRANNA

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According to a new report, Natural-Organic Trends in Beauty 2008 from The NPD Group, Inc., a market research company, at least two out of three beauty product users say they are interested in some form of eco-beauty products. Eco-beauty products can be defined as being either natural, organic, green/eco-friendly, or socially conscious/responsible beauty products.* “Whether the consumer demand is driven by the desire to save the planet, concerns about product safety and potential health risks, o...

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